Busuu

TikTok Growth Strategy Development

Recognizing the potential of TikTok for brand visibility, I devised a strategic plan to boost Busuu’s follower count and engagement on the platform. This included identifying trending content types, collaborating with influencers, and creating a consistent posting schedule. I also monitored performance metrics to refine our approach continuously. Grew the follower base to over 470,000 within a year.

Meta Account Campaign Optimisation

At Busuu, I identified inefficiencies in our Meta accounts which were hindering our ad performance. I undertook a comprehensive audit of the accounts, pinpointing areas for improvement in ad placements, targeting strategies, and budget allocation. By implementing data-driven adjustments, I was able to create a more streamlined and effective advertising approach.

Over two years years at Busuu, I've driven significant improvements in key performance metrics through targeted social media strategies. Despite a 63% reduction in ad spend, the campaigns achieved:

• +11.6% in ROAS

• -65.7% in CPC

• +83.7% in CTR

Creative and Copy Optimization for Increased CTR and Reduced CPC

In this project, I focused on improving the engagement and cost-efficiency of our social media ads. Through extensive A/B testing, I analyzed which creative elements and copy variations performed best with our target audience. I collaborated closely with the design and content teams to develop new, high-performing ad creatives and compelling copy.

Verbling